Pawness was founded by Denise Crombag, a dog owner, who discovered a gap in the market for high quality, stylish and ethically made dog products. However, these products had to meet three criteria: they should be made with respect for people and animals, have the lowest possible impact on the environment and look stylish. Meeting all three criteria proved to be a challenge. When Denise found a product that was sustainably made, little attention was paid to aesthetics. And vice versa. And so Pawness was born!
Pawness is the answer to the growing demand for consciously designed dog products. Lots of style, little paw print. That is their main motto. With everything they do, they work towards an environmentally friendly future with respect for animals, people and nature.